The Romanian Cultural Centre in London

The Ratiu Foundation is pleased to introduce

F1235

a new fashion project by designer ALEXANDRU ADAM
featuring designer DINU BODICIU

F1235 is the online presence of StyleBox, a company founded by award winning designer Alexandru Adam. The online concept store, dedicated to promoting design excellence and supporting the best of emerging designers and labels, offers unprecedented access to limited edition, bespoke pieces, and also to entire collections designed by tomorrow’s biggest names in fashion. Please visit www.F1235.com to see them.

F1235 encourages a more responsible and sustainable consumption of high-end fashion and have taken an ongoing pledge to donate a percentage of each sale to charity. F1235 currently gives its customers the option to donate to over 40 charities that it supports and believes in, including the work of the Ratiu Foundation and its sister-organisation Pro Patrimonio (the National Trust of Romania).

F1235 is the brainchild of Alexandru Adam and his sister Ruxandra. The website was developed using open source software by StyleBox’s Information & Technology Director Dan Mitrica. Alexandru graduated with an MA in Fashion from the Royal College of Art, having previously completed a BA at Central Saint Martins College of Art and Design. Alexandru has over 13 years experience in design including product, development, graphics and advertising, as well as high end luxury fashion – womenswear and accessories – in Paris. He returned to London in April 2010 to found StyleBox.
During his studies in London, Alexandru was supported by the Ratiu Foundation.

One of the contributing designers on F1235.com is Romanian born and London based fashion designer Dinu Bodiciu. In 2011 he was awarded a Master Degree in Fashion Design and Technology at London College of Fashion. Influenced by his work experience in theatre, which spanned over 10 years, his practice is an exploration of the human body, its shapes and particularities. One of his designs, available through F1235.com, was famously worn by singer Lady Gaga on the ‘Tonight with Jay Leno’ show.
During his studies in London, Dinu was supported by the Ratiu Foundation.

// // // // // // // // // // // //

The Ratiu Foundation was established in London in 1979 by Ion and Elisabeth Ratiu to promote and support projects which further education and research in the culture and history of Romania. The foundation offers grants to Romanian students studying a wide range of subjects in the UK, principally for projects, postgraduate courses, conference participations, travel grants, and other short term courses including academic research. The Ratiu Foundation offers annual seed funding for innovative projects, principally in Romania, which foster Romanian arts and civilisation, heritage, civil society, democracy and environmental protection.
Details on www.ratiufamilyfoundation.com

Note: Image above shows ir113 jacket by Dinu Bodiciu, as worn by Lady Gaga © Courtesy of F1235.com.